Internet Marketing

**According to a study by the Direct Marketing Association, the ROI from email marketing in 2008 was $45.06 for every dollar spent while direct offline marketing had an ROI of just $15.55 for ever dollar invested. (Source: The Power of Direct Marketing Economic Study 2008 by the Direct Marketing Association).**

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers who are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization .

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars. Careful though! Not approaching this correctly can drain your ad budget very quickly.

The future of Internet marketing will be the social networking sites like YouTube, Twitter etc. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable! We will help you get there, get in touch today!